{"id":2559,"date":"2011-06-02T09:26:16","date_gmt":"2011-06-02T07:26:16","guid":{"rendered":"http:\/\/www.mensajedepublicidad.com\/blog\/?p=2559"},"modified":"2011-06-02T09:26:16","modified_gmt":"2011-06-02T07:26:16","slug":"vendo-zapatos-de-bebe-sin-usar","status":"publish","type":"post","link":"https:\/\/mensajedepublicidad.com\/blog\/vendo-zapatos-de-bebe-sin-usar\/","title":{"rendered":"Vendo: zapatos de beb\u00e9, sin usar."},"content":{"rendered":"

En 2010 la dise\u00f1adora Anne Ulku y el escritor Van Horger crearon \u00abSix Word Story Every Day\u00bb<\/em> (Una historia de seis palabras cada d\u00eda)<\/a>, una exploraci\u00f3n narrativa a trav\u00e9s del lenguaje y la tipograf\u00eda, inspirados por el famoso microrrelato<\/a> de Ernest Hemingway<\/a>: \u201cFor sale: baby shoes never worn\u201d<\/em><\/strong> (\u00abVendo: zapatos de beb\u00e9, sin usar). Quiz\u00e1 Hemingway<\/a> se convirti\u00f3 en el primer twitero sin saberlo.<\/p>\n

Esta \u00abhistoria\u00bb, en apariencia absurda y est\u00fapida, y que Hemingway<\/a> consideraba -seg\u00fan la leyenda- una de sus mejores obras, posee sin embargo la facultad de hacernos muchas preguntas: \u00bfqui\u00e9n vende los zapatos? \u00bfpor qu\u00e9? \u00bfy por qu\u00e9 est\u00e1n sin usar? \u00bfqu\u00e9 ha sucedido? \u00bfle ha ocurrido algo al beb\u00e9? \u00bfun aborto?… posiblemente nos empujar\u00e1 a reconstruir o crear nosotros mismos una historia. En espa\u00f1ol podr\u00edamos encontrar un ejercicio similar en el cuento del guatemalteco Augusto Monterroso: \u201cCuando despert\u00f3, el dinosaurio todav\u00eda segu\u00eda all\u00ed\u201d<\/em>. <\/strong>Chim-p\u00f3n.<\/p>\n

Anne y Van idearon materializar historias de 6 palabras cada d\u00eda del a\u00f1o, a trav\u00e9s del dise\u00f1o y con la ayuda de cualquier colaborador que les enviara sus frases e ilustraciones. De esta aventura el a\u00f1o pasado recopilaron 365 obras que se pueden ver en su blog<\/a> y en flickr<\/a>, as\u00ed como seguir la evoluci\u00f3n en twitter<\/a>. Posiblemente, la contumaz ignorancia de idiomas de los espa\u00f1oles impedir\u00e1 a muchos captar plenamente el sentido de los trabajos enviados. Sin embargo no impedir\u00e1 apreciar su labor tipogr\u00e1fica y de dise\u00f1o.<\/p>\n

El experimento se est\u00e1 repitiendo este a\u00f1o. Nosotros hemos escogido algunos de las obras del a\u00f1o pasado para mostr\u00e1roslas y animaros a que explor\u00e9is el resto en su web original<\/a> y, tal vez, os atrev\u00e1is a enviar los vuestros. Disfrutadlas porque son una fuente inagotable de inspiraci\u00f3n e ideas para comunicar tipograficamente y un acicate a experimentar y dejar a un lado esa facilona helv\u00e9tica tan socorrida que siempre cumple.<\/p>\n

\"363\"<\/a><\/p>\n

Watch from don engraved, \u00abLove, Dan.\u00bb<\/p>\n

<\/p>\n

\"353\"<\/a><\/p>\n

Awoke. Earthquake! No. Just his snoring.<\/p>\n

 <\/p>\n

\"353\"<\/a><\/p>\n

His mom dutifully shaved his back.<\/p>\n

 <\/p>\n

\"352\"<\/a><\/p>\n

After her journey, home cooking tonight.<\/p>\n

 <\/p>\n

\"346\"<\/a><\/p>\n

Changing stations. Boy crashes through windshield.<\/p>\n

 <\/p>\n

\"347\"<\/a><\/p>\n

He always had a cold sore.<\/p>\n

 <\/p>\n

\"338\"<\/a><\/p>\n

Jungle. Nighttime. Distant bombs. Like thunder.<\/p>\n

 <\/p>\n

\"336\"<\/a><\/p>\n

Card pyramid. Sudden urge to sneeze.<\/p>\n

 <\/p>\n

\"333\"<\/a><\/p>\n

Could barely see. Felt every curve.<\/p>\n

 <\/p>\n

\"331\"<\/a><\/p>\n

Midnight walk. Hearing everything and nothing.<\/p>\n

 <\/p>\n

\"327\"<\/a><\/p>\n

Even the sun will burn itself.<\/p>\n

 <\/p>\n

\"325\"<\/a><\/p>\n

Every night, her last on stage.<\/p>\n

 <\/p>\n

\"322\"<\/a><\/p>\n

Drove home. Wrong turn. Dead end.<\/p>\n

 <\/p>\n

\"320\"<\/a><\/p>\n

Falling snow. Inside, anything but lovely.<\/p>\n

 <\/p>\n

\"319\"<\/a><\/p>\n

Missed my boat but kept swimming.<\/p>\n

 <\/p>\n

\"314\"<\/a><\/p>\n

Looked foolish avoiding being a fool.<\/p>\n

 <\/p>\n

\"308\"<\/a><\/p>\n

Don’t kid yourself. Nobody wants you.<\/p>\n

 <\/p>\n

\"304\"<\/a><\/p>\n

In love, making the perfect mixtape.<\/p>\n

 <\/p>\n

\"302\"<\/a><\/p>\n

He couldn’t say no to her.<\/p>\n

 <\/p>\n

\"299\"<\/a><\/p>\n

Didn’t think he would go there.<\/p>\n

 <\/p>\n

\"298\"<\/a><\/p>\n

Won’t make that mistake again. Again.<\/p>\n

 <\/p>\n

\"296\"<\/a><\/p>\n

No strings attached. Yet broke up.<\/p>\n

 <\/p>\n

\"295\"<\/a><\/p>\n

Love wasn’t on her to-do list.<\/p>\n

 <\/p>\n

\"293\"<\/a><\/p>\n

Marriage dead. Two ghosts living together.<\/p>\n

 <\/p>\n

\"291\"<\/a><\/p>\n

Without darkness there is no light.<\/p>\n

 <\/p>\n

\"290\"<\/a><\/p>\n

Wrote her number in lipstick. Smeared.<\/p>\n

 <\/p>\n

\"288\"<\/a><\/p>\n

He danced. Wish he would stop.<\/p>\n

 <\/p>\n

\"287\"<\/a><\/p>\n

He was allergic. The cat stayed.<\/p>\n

 <\/p>\n

\"286\"<\/a><\/p>\n

Tension between them relieved by embrace.<\/p>\n

 <\/p>\n

\"282\"<\/a><\/p>\n

Out with friends, you’re more beautiful.<\/p>\n

 <\/p>\n

\"278\"<\/a><\/p>\n

Violence of the crash jump-started time.<\/p>\n

 <\/p>\n

\"277\"<\/a><\/p>\n

Waited up. You never came home.<\/p>\n

 <\/p>\n

\"276\"<\/a><\/p>\n

Frost on patio. Mysterious bare footprints.<\/p>\n

 <\/p>\n

\"272\"<\/a><\/p>\n

Black sky turns blue ox babe.<\/p>\n

 <\/p>\n

\"270\"<\/a><\/p>\n

Can’t hold you forever, little bird.<\/p>\n

 <\/p>\n

\"269\"<\/a><\/p>\n

Car-backfire. Firecracker. Gunshot. Nobody thinks twice.<\/p>\n

 <\/p>\n

\"268\"<\/a><\/p>\n

Taking vows. Imagining bridesmaids naked.<\/p>\n

 <\/p>\n

\"265\"<\/a><\/p>\n

She looked familiar. Jane, not John.<\/p>\n

 <\/p>\n

\"262\"<\/a><\/p>\n

Sometimes, it’s better to say nothing.<\/p>\n

 <\/p>\n

\"260\"<\/a><\/p>\n

Rap music. Pulled over. Real sirens.<\/p>\n

 <\/p>\n

\"258\"<\/a><\/p>\n

So hot but kissed so badly.<\/p>\n

 <\/p>\n

\"252\"<\/a><\/p>\n

Fence built. Neighbors still come over.<\/p>\n

 <\/p>\n

\"251\"<\/a>
\nDinner with the boss. Got carded.<\/p>\n

 <\/p>\n

\"249\"<\/a>
\nWasn’t a big tipper. Broke up.<\/p>\n

\"246\"<\/a>
\nToo high. Too drunk. Too flaccid.<\/p>\n

 <\/p>\n

\"242\"<\/a>
\n400 billion stars. Feel so alone.<\/p>\n

 <\/p>\n

\"240\"<\/a>
\nHe was convenient. And so willing.<\/p>\n

 <\/p>\n

\"360\"<\/a>
\nShe faked it. Never liked jazz.<\/p>\n

 <\/p>\n

\"237\"<\/a>
\nOh, that’s bad. I’ve done worse.<\/p>\n

 <\/p>\n

\"233\"<\/a>
\nKissed your freckles. Tasted sea salt.<\/p>\n

 <\/p>\n

\"232\"<\/a>
\nSmelled blood. Licked our own wounds.<\/p>\n

 <\/p>\n

\"223\"<\/a>
\nWorst of all, he noticed shrinkage.<\/p>\n

\"005\"<\/a>
\nSweating. Nervous. Leather pants not helping.<\/p>\n

 <\/p>\n

Si os apetece participar, estas son sus normas:<\/strong><\/p>\n